Wild Things

5 05 2009

I just saw the trailer for the new Spike Jonze feature, Where the Wild Things Are.  Not only is it a promising first look at the adaptation of one of the best children’s books of all time, it’s an important reminder.

If you’re in marketing, advertising or sales, pay attention to the message at the end of the trailer.  Three title cards read:  In every one of us, there is HOPE / FEAR / ADVENTURE.  Not an incredibly novel statement, but a fundamentally important one.  If you can identify where your product, service or experience touches the most basic of human emotions, you’re on to something.