Fast Company

30 03 2009

A recent article in AdAge pointed out that Fast Company is actually growing in ad revenue and placement while nearly every other magazine is hurting. Kudos, Fast Company. Well-deserved. As the article’s author Larry Dobrow keenly observed: “Indeed, Fast Company is the only business publication, in print or anywhere else, that makes answering the question ‘Why does this matter?’ its defining purpose.”

And that’s why I’m adding Fast Company to my “Brands I Love” list. Because they made it so I actually like reading about business now.

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The Newest Clothing Category

27 03 2009

I was just putting away my laundry when I realized an entire new segment in men’s clothing had emerged and I hadn’t even noticed it.

One by one I was folding my underwear. Not the 100% cotton tighty whities and pinstriped boxers my Dad might have worn. Those wear out, tear, fade. No, these were synthetic blends in toxic colors and patterns, cut in all different styles. If I was marketing them, their brand characteristics would include “sporty,” “fun,” “youthful.” And that’s when it dawned on me. These aren’t underwear. These are man’s panties. Manties.

Men, we’ve been tricked again by those clever marketers and now we’re paying $25 bucks a pair. Ah, well. At least we can pretend we’re sporty, fun and youthful when we get dressed in the morning.19under6001jpg





Farming Out Madison Avenue

24 03 2009

Finally! Corporate America is wising up to the fact that Madison Avenue does not have all of the good ideas.

In what is surely a bellweather move, the CMOs of 10 major corporations (including H-P and Pepsi brand Doritos) have tentatively agreed to participate in a crowdsourcing contest for the next great ad. It’s nice to see the de-concentration of creative influence.

It’s also a bit bittersweet to someone else making a go of what was my MBA Lab to Market project (along with Craig Braun, Stephanie Herzberg & Tony Cusano), Wombat.

More details on the contest here: http://adage.com/cmostrategy/article?article_id=135422