the work of Pedro Almodovar – vibrant life uncensored
Apple’s intense and uncanny focus on product design that elicits emotion
crystal clear water like in the Sea of Cortez
BRAND: American Express – their personality-driven TV commercials; their messages about “access” and “opportunity;” their core product which is a charge card not a credit card
watching perfectionists doing creative work they love (think Christian Siriano on Project Runway)
those first moments when I arrive in a city to which I’ve never been – promise of discovery
good movie trailers that leave me wanting more, not showing me the Cliff’s Notes version of the film
gospel choirs
BRAND: Virgin’s airline brands and Richard Branson’s leadership – per Virgin America’s VP of Marketing Porter Gale, “He’s (Branson’s) a consumer champion and he comes in and changes industries. He’s trying to banish mediocrity. That philosophy really filters throughout our organization.”
the creative work process of firms like IDEO
the original story & illustrations from Alices Adventures in Wonderland
walking around Mexico City
rooftop bars in foreign cities
BRAND: Fast Company – a magazine that actually makes reading about business interesting, fun and relevant. Can I get a ‘Hallelujah” up in here?
