Surprise, surprise. Apple has the second highest net promoter score. This makes it the brand that general consumers recommend the most, according to Satmetrix. The top ten includes:
The overall winners:
1. USAA
2. Apple
3. Amazon.com
4. Costco.com
5. Google
6. Facebook
7. Wikipedia
8. eBay
9. Craigslist
10. Barnes & Noble (bn.com)
For more on the rankings, check out this Brand Week article.
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